Marketing Manager

Full Time
Austin, TX / Remote
WHAT IS PARQ?

Parq is the market leader for building stronger supply chains within the Industrials space. Our mission is to power how buyers & suppliers work together. Parq is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure supplier communication, cost analytics, and workflow. We have an amazing opportunity to disrupt a historically "pen & paper" labeled space, and we need strong advocates to help us achieve that goal.

WHY PARQ NEEDS YOU

Parq is looking for a Marketing Manager to help lead our customer implementation process and success strategy. It is the responsibility of this team to get the word out about the Parq platform and build both brand awareness and the top of the funnel. The team is the front line of our business, and we are looking for someone who believes in building lifetime customers.

WHAT YOU'LL DO
  • Own Parq’s content strategy and execution
  • Develop deep technical knowledge about the Parq platform and applications, our integration ecosystem, and competitive landscape
  • Engage with internal stakeholders, partners, and customers to thoroughly understand our target audience, their challenges, and our unique value proposition. Leverage these insights to create informative content for wider audiences
  • Work with industry peers and technology partners to develop joint value proposition and content. Conduct go-to-market campaigns that drive sales and business growth for Parq and our partners
  • Be an evangelist for Parq: conduct webinars, speak at conferences, publish blog posts, host podcasts, etc.
  • Create quality technical collateral: case studies, success stories, solution briefs, data sheets, demo videos, etc.
  • Be a Parq subject matter expert and contribute towards PR and media campaigns
  • Work with industry peers and technology partners to develop joint value proposition and content
  • Cultivate and nurture relationships with partners, analysts, and customers to support ongoing definition of differentiated product value
  • Plan, produce, and maintain accurate and timely technical competitive intelligence and sales enablement tools
  • Perform regular market research and analysis on competing product features, pricing, and positioning
WHO YOU ARE
  • 3-5 years of technical product marketing or product management experience required
  • Excellent written and oral communication skills. Experience in public speaking a plus
  • Proven track record of creating high-quality technical collateral (case studies, success stories, blog posts, etc.)
  • Proven track record of product evangelism (webinars, public speaking, media interviews, podcasts, etc.)
  • Ability to easily transition from high level strategic thinking to creative and detailed execution
  • A demonstrated ability to work independently and autonomously
  • Ability to translate complex technical concepts and technologies into strategic business and customer-centric value propositions
  • Ability to perform in a high-energy and highly demanding work environment where change is a constant
  • Drive and lead multiple deadlines and priorities, and drive projects through to completion, while collaborating with other teams
  • Willingness to travel (estimated to be about 20%)
EQUAL OPPORTUNITY

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you have a desire to build with a team or start your own company some day, and you are a blue-flame thinker, we want to hear from you.

Apply now

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