Your reps can't know 1,000s of SKUs. Hazel can.
Hazel is the AI-powered product intelligence platform for building material manufacturers
See Hazel in Action
Trusted by leading manufacturers worldwide

The Challenge Manufacturers Face

Sales teams are losing deals because critical product information is slow, incomplete, and outdated.
Answers Take Too Long

Technical questions take an average of 2.4 days to escalate and resolve—slowing down the sales cycle when speed matters most.

32%
of winnable deals lost to faster competitors
Broken Submittals

Reps spend days and weeks chasing, restructuring, and loading submittal packages.

15 hrs
avg. time spent per rep, per week hunting product information
No Competitive Intel

Reps approach bids lacking meaningful competitor insights that could sway the decision.

+12.5%
win rate by leveraging cross-competitive intel
Stale & Fragmented Data

Product data lives in silos across departments, ERP systems, and file shares—making it impossible to give customers complete, accurate answers.

68%
of buyers report inconsistencies between the rep and what's avail. online

Turn Every Rep into a Product Expert

A product intelligence platform that mobilizes your data, accelerating your sales.
Instant Technical Answers

Trained on your products, category, and competitive landscape, Hazel delivers accurate information in minutes—not days.

8.5x
reduction in response time
Auto-Fill Submittals

Hazel automatically identifies and sources the submittal data and documentation needed to bid with confidence.

5 -7hrs
avg. per rep time savings per month
Competitive Intel

Hazel trains on your competitor's public data to develop unique sales approach strategies for your reps.

+10%
avg. win rate when reps correctly position their products against competitors
Competitive Intel

Hazel trains on your competitor's public data to develop unique sales approach strategies for your reps.

<7 Days
data refresh rate

Win more deals.

Outcomes from manufacturers who partnered with Hazel.
Speed Wins Deals

High-accuracy answers delivered in minutes keep your sales force focused on opportunities—not chasing information.

<2 min
avg. Hazel response time
Bid with Confidence

Hazel performs all of the heavy lifting, so your reps can bid with confidence and precision.

25%
reduction in incomplete or wrong bid submittals
Outperform Your Competitors

Hazel works side-by-side to position your bids for success.

54%
of materials buyers say competitive comparisons move their buying decision
Trust the Data

Continuously trained and refreshed on your latest product data, Hazel ensures every answer is current and reliable.

95%
data accuracy maintained
Ready to Win More Deals?