AI Agents for Building Material Manufacturers
Building material manufacturers are losing decades of product expertise to retirement faster than they can replace it. Hazel is the AI workforce that captures what your senior team knows — and scales it across every rep, every quote, every customer.
Trusted by Leading Manufacturers
%20(1).png)
The Problem
Median age of the U.S. building products workforce — among the oldest of any manufacturing sector.
Source: BLS / NAM
Manufacturing jobs projected unfilled by 2030 due to retirement and the skills gap.
Source: Deloitte / NAM, 2024
Years of product knowledge per retiring expert. Walking out the door with no system to capture it.
Industry average tenure
Hazel — One AI Workforce
01 — SALES
Identify the project, target the right leads, position against competitors, and bid with confidence.
02 — TECH SERVICE
Scale your technical service function by unlocking 75% more capacity to focus on consultative, engineered solutions for your customers.
03 — SUBMITTALS
Spec sheets, SDS, certifications, project requirements — pulled, formatted, and delivered. No more two-week submittal hunts.
04 — COMPETITIVE INTEL
Position each project with your unique competitive edge - trained on your top competitors.
05 — ONBOARDING
Train and equip each new rep with your brightest technical and sales expert. Ramp and go to market faster than your competitors.
06 — COMPLIANCE
Documentation, renewals, and reporting built in. Turn sustainability requirements into a specification advantage.
Outcomes
Reduction in technical response time. Minutes instead of days.
Average win rate increase when reps position competitively.
Hours per rep saved per week on submittals alone.
Reduction in incomplete or wrong bid submittals
Data accuracy maintained across product, spec, and competitive intel.
Faster onboarding for new sales reps and commercial support functions.
How it Works
01
.png)
Spec sheets, ERP, CRM, SDS, certifications, training docs, win/loss notes — Hazel ingests the institutional knowledge your team has built over decades.
02
.png)
Your products, your customers, your competitive landscape, and how your best people sell. Hazel becomes the expert your entire team can query.
03
Slack, Teams, email, CRM, mobile. One AI workforce across sales, tech service, and submittals — meeting your reps where they already work.
04
.png)
Your team gets sharper every week. Hazel learns from every quote, call, and spec request — continuously improving as your business evolves.
.png)
Parq helps building materials manufacturers turn technology into their unfair advantage. Through Hazel, its agentic AI workforce, Parq accelerates how manufacturers certify, sell, and support their products across the construction value chain.
Hazel is Parq's agentic AI built specifically for building materials manufacturers. It ingests a manufacturer's product data, technical documentation, and competitive landscape to autonomously support sales, marketing, product, and technical service teams in real time.
Hazel is a single platform that serves multiple functions. Rather than buying separate tools for sales enablement, competitive intelligence, and technical support, manufacturers deploy Hazel once and activate capabilities as their needs evolve.
Hazel is purpose built for the modern building material manufacturer. Our solution is tailored to the materials, documentation, and ways of working that is unique to our industry. Think of Hazel as your greatest technical mind, working 24/7/365.
No one wants another web app login. Hazel is uniquely positioned to deploy alongside your teams where they live and work. Via email, your ERP, and/or your CRM.
Hazel is designed for any commercial team — sales, marketing, product and technical service. Sales teams use Hazel to respond to bid packages and generate battlecards; technical service teams use it to field product inquiries faster and with greater accuracy. Marketing deploys Hazel to reinforce product positioning and messaging, and to synthesize competitive positioning campaigns. And product deploys Hazel's deep product-level insights to analyze hot spot analyses, develop go-to-market strategies, and highlight competitive opportunities.
Yes. Parq's EPD Platform manages the full lifecycle of Environmental Product Declarations — from LCA data collection through third-party verification and publication. Manufacturers use Parq to deliver EPDs in a fraction of the time and cost of traditional consultants.
Customers are live within weeks, not months. Parq's onboarding process ingests existing product data and documentation so Hazel is working with real content from day one — no lengthy implementation or IT lift required.
Yes. Hazel is built to work alongside the tools manufacturers already use, including CRMs, product databases, and specification platforms. Integration is designed to be lightweight so teams see value without rearchitecting their existing tech stack.
Parq treats manufacturer product data as proprietary and confidential. All data is encrypted in transit and at rest, access is scoped per customer, and Parq does not use customer data to train models or share it across accounts.
Hazel learns your specs, competitors, customer history, and the decades of know-how in your senior team's heads — then scales it to every customer-facing function.
See Hazel in Action
